ArtDayME : Vesta Color and Mojdeh Art Gallery's collaborative effort aims to foster artistic abilities and create a new artistic ecosystem that fosters the growth of art. 

Based on this project, painter Farnaz Rezaei has presented an artwork she made using a variety of Vesta Color products. This painting is from her "Written Abstract" collection and was made by merging materials on canvas.

We spoke with Rezaei about this; please read.

Give us a brief overview of your artistic background.

Farnaz Rezaei: I was born in Zanjan in 1985. I received my degree in graphic design, and I have already taken part in seven group shows, biennials, and the Contemporary Istanbul. However, from the viewpoint of the audiences, my "Written Abstract" exhibition, which took place at Tehran's Mojdeh Art Gallery in February 2024, marks a significant turning point in my painting career. All of my pieces were sold at that art event, which also featured the supportive presence of art luminaries.

Could you elaborate on your artistic methods and art collections?

Farnaz Rezaei: I am particular about my works, and I see "Written Abstract" as my second art collection. My works have previously been described by some critics as existing midway between abstraction and naturalism. The audience may have been reminded of old Iranian hand knitting by the vibrant motifs on my paintings' canvases. Nevertheless, as time went on, my works' context underwent semantic alterations that eventually led to the current collection. The foundation of the "Written Abstract" collection is the relationship between ancient lines and color combinations in an abstract setting, as well as the removal and closer drawing of color boundaries.

Which collection are you currently working on?

Farnaz Rezaei: I'm still immersed in the "Written Abstract" universe. In this environment, I feel like I still have unspoken forms and words. I think that the world of art is not one of haste and hurrying. Artists should not deny themselves the new births that come from introspection, contemplation, and concentration.

What are your most crucial future plans?

Farnaz Rezaei: I aspire to have my own distinctive style and tone, just like any young artist. Great civilizations have their roots in Iran and the Middle East. Being an artist with a style is really challenging in this cultural landscape, but I will definitely attempt. I have a couple recommendations that I haven't yet addressed for going to events both domestically and especially, internationally.

Describe the artwork you produced for the Vesta Color and Mojdeh Art Gallery collaboration.

Farnaz Rezaei: I used several Vesta colors and materials, as well as the technique of merging materials on canvas, to create my piece, which is part of the "Written Abstract" collection. It goes without saying that my interpretation of nature informs my conceptual approach in this work of art.

How long have you been familiar with Vesta Color products?

Farnaz Rezaei: I was aware with some of Vesta's goods before to meeting its staff, and I had utilized them in my work with good results. It's noteworthy to point out that Vesta Color manager Hamidreza Shafiei purchased one of my works at the "Written Abstract" exhibition.

Which color, additive, or media would you use if you were to only offer one of Vesta's products to other artists?

Farnaz Rezaei: The Vesta acrylic color collection is what I recommend.

How do you feel about Vesta Color and Mojdeh Art Gallery's collaborative project?

Farnaz Rezaei: Congratulations. That's an interesting move. To be honest, we should be grateful for any action that elevates art. International recognition of Iranian and Middle Eastern art is necessary, and programs that can illuminate the art of the region should be encouraged.