ArtDayME: According to Vesta Color's manager, Hamidreza Shafiei, despite the impression of a smaller world thanks to the Internet and the extraordinary rise of social media, people are becoming increasingly distant from one another.

He argues that virtual communication lacks the stimulating warmth and flow of face-to-face talks.

As indicated by the art director, looking through art history will fill you with memories of artists who gathered in cafés and workshops, conversed and discussed, and were inspired by one other.

Shafiei goes on, Seeing artwork up close, being present in the creative space where the artist creates the atmosphere, and engaging in endless conversation about the ideas behind these works, how to execute the techniques, and knowledge of personal experiences are the least accomplished aspects of the long-standing tradition of the artistic community. These customs are perhaps more fading than ever after having been lost during the past 10 years, especially during the coronavirus era.

Vesta Color's management emphasizes that, while it may appear strange, creating locations or events that bring artists together—with or without a reason—to interact, meet, and learn from one another may greatly enhance the energizing state of the creative world.

As stated by Shafiei, art institutions should provide artists with greater opportunities to meet and exchange ideas, as artists' positive energy is critical to the birth of new forms of expression.