ArtDayMe : Hossein Hashempoor : The visual arts economy is a global identity economy, with everything related to the signature. Despite being a historical idea, its significance and accessibility have changed in the media-driven age.

1: 

Beyond its originality, an artwork's artistic value and worth have been expressed through the artist's signature since long ago. When artwork gained its appropriate place in the realm of business as the ultimate capital commodity, the amount and significance of other signatures in this area grew.

In the development of personal branding and marketing, the signatures of the gallery, the collector who owns the piece, even the dealer, and the art director who displays the work of art are all highly essential.

It matters which actual and legal organization has a signed artist's work in its collection, as well as which gallery and dealer display it. The value of an experienced artist's work, leave alone that of young or aspiring artists, is also determined by the strength of the signature of all these components.

As a result, defining a signature and establishing it across multiple areas has evolved into a strategic concern in contemporary art.

2:

 If being a signature owner used to take several decades of constant and arduous effort, today, thanks to the media and the emergence of engineering approaches to be noticed, this timeframe is shorter than it has ever been.

Surprisingly, artists, institutions, and art collectors fail to see the signature as a key strategic tool.

Middle Eastern art will never be able to compete on the same scale as the global art market unless artists, gallery owners, collectors, and dealers find a solution to this major problem!