ArtDayMe: Vesta Color's new product, Fabric Paint, was unveiled on Friday, November 22, at the Iranian Artists Forum in Tehran, to a warm reaction from celebrities and artists.

On the sidelines of event, young painters eagerly participated in a four-hour workshop on fabric painting and printing techniques. Celebrities such Jamshid Haghshenas, Akbar Nikanpour, and Kiarash Yaghoubi experimented with Vesta fabric paints on specially designed T-shirts. Other well-known celebrities that attended the event included Pariyoush Ganji, Mojdeh Tabatabaei, and Iraj Rad.

At the unveiling ceremony, Hamidreza Shafiei, Vesta Color's manager, stated that the first art that we all learn about, acquire accustomed to, and are exposed to from an early age is painting.

"Unfortunately, a lot of people forget about this wonderful gift of painting as they become older, despite the fact that they give painting materials for their children and future generations from childhood!” he said.

Shafiei continued: "Since painting is a universal human nostalgic memory, we at Vesta Color are delighted to have been manufacturing painting supplies since 2000."

He stressed that for the past 25 years, Vesta has strived to give better and higher-quality items to painters, artists, and art lovers.

"Since your satisfaction as artists is our first priority, we really try to improve the quality of our products every day—not just once a year—while keeping innovation in mind."

The manager of Vesta Color highlighted that their products are eco-friendly. 

"To safeguard your health in painting studios and classes, the highest environmental requirements are followed during the factory production process as well as through the manufacturing of the paints and supplies we provide."

Shafiei went on to say that Vesta fabric paint is now available in 28 colors, adding that the new product has a water-based composition. It has remarkable combination power, excellent color stability when washed, fracture resistance, and high friction durability.

"It is compatible with a wide range of materials, including natural and synthetic fabrics such as cotton, linen, denim, flax, satin, and silk, as well as leather, wood, shoes, canvas, and paper," he noted.

He mentioned that one of the most notable aspects of this paint is its permeability and ability to disperse wonderfully on light-colored materials when applied with water-based processes.

Then, renowned Iranian painter Pariyoush Ganji, who specializes in fabric painting, visited the workshop to see the artists' pieces of art. Vesta Color also recognized Ganji's career of artistic achievements by awarding a statuette and a Special Paint Box for Art Masters.

Razieh Mofidi and several artists attended a four-hour workshop on fabric painting and printing techniques that took place on the sidelines of the ceremony.

Vesta Color is an established brand in Iran, producing over 500 numerous products in the disciplines of oil colors, acrylic, gouache, ecoline, vitrail, solvents, additives, and dozens of more titles, and is presently growing its distribution network in the Middle East.