ArtDayME: On the occasion of its 20th anniversary, Etihad Airways has launched an innovative art exhibition at Zayed International Airport, marking a significant milestone. This exhibit, stemming from a collaboration with 20 distinguished artists, is a homage to two decades of Etihad's remarkable journey in aviation. The collection, titled 'Unveiling the UAE, Past, Present, and Future', showcases a blend of physical and digital artworks reflecting the rich heritage, dynamic present, and promising future of the United Arab Emirates.

Amina Taher, Vice President Brand, Marketing and Sponsorships at Etihad Airways, highlighted the initiative's dual purpose: to celebrate the UAE's artistic talent and support the cultural landscape in Abu Dhabi. The exhibition, set up in the premium check-in area of Zayed International Airport, is accessible from 8 May until 15 July, offering passengers an engaging cultural experience as they embark on their travels.

The selected artists for this project include Diaa Allam, celebrated for his mastery in Arabic calligraphy, and Amrita Sethi, the UAE's first NFT artist known for her innovative work in the web3 space. These artists, among others, contribute to a diverse collection that encapsulates the spirit of the UAE.

Diaa Allam shared his enthusiasm for being part of this milestone, viewing the exhibition as a platform that showcases local talent and celebrates the UAE's journey. Similarly, Amrita Sethi's participation underscores the exhibition's alignment with the evolving digital art scene and Etihad's forward-thinking ethos.

The exhibition not only highlights the UAE's art scene but also offers an opportunity for art enthusiasts and collectors to acquire a piece of this unique collection through an online auction. This auction, facilitated by Etihad's technology partner, Arcube, allows bids on the artworks, each accompanied by a unique NFT, until 15 July. This initiative underlines Etihad's commitment to supporting the local art community and provides a unique intersection of technology, culture, and aviation.

The artists contributing to this celebration are a testament to the UAE's vibrant cultural landscape. From Diaa Allam's exceptional calligraphic art to Amrita Sethi's pioneering digital pieces, the exhibition showcases a wide array of talents including Khawla Abu Saleh, Mohammad Reza Domiriganji, Sneak Hotep, and many more. This blend of traditional and digital art forms represents the multifaceted nature of the UAE's artistic endeavors.

As the exhibition unfolds, visitors to Zayed International Airport are invited to immerse themselves in the visual narratives that tell the story of the UAE's past, present, and future. Through this initiative, Etihad Airways not only celebrates its 20th anniversary but also reinforces its role as a supporter of the arts and cultural innovation in the region.

Images Courtesy: Etihad Airways